Investing in video production has become essential for businesses aiming to expand and establish an online presence. Video has become the dominant medium on the internet, projected to constitute 82% of all online consumer traffic in 2022—15 times higher than in 2017.

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However, creating effective video marketing content isn't a task to be undertaken hastily. Developing and executing ideas without prior video production experience can be a daunting challenge. When this process is repeated throughout an entire year, it can become overwhelming for business owners and marketers, especially when there are other critical tasks to handle. This is where our regular content plan comes to the rescue.

The RCP model takes the stress out of the equation. At Superba, we bring over 10 years of collective experience in crafting video content for businesses, both nationally and internationally, ensuring that your video marketing endeavors are in capable hands.

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So, how does the RCP model work? It's more straightforward than it might sound.

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Essentially, we function as an extension of your marketing department, working closely alongside you. We listen to your goals, offer guidance, create plans, film, and deliver results. You can choose a timeframe that suits your needs, with the most common duration being six months to one year.

 

This arrangement allows you to rest assured, knowing that video production is taken care of for the entire duration of the retainer. Meanwhile, your competitors can handle the worry, and you can focus on other important aspects of your business. The retainer not only provides consistent access to video content but also fosters a valuable relationship between your business and ours.